Personal Branding – Your Business Card
Branding is critical for your business, knowing who you are as a company or individual, what your voice is, and who your audience is can make the difference between success and failure. So it should come as no surprise that your...
Forming the Perfect Social Media Team
Having worked in social media and public relations for a few years now I always have to explain that my job is a weird hybrid role between public relations, marketing, customer support, events, sales, web and campaigns. I contribute...
Etiquette on Responding to Birthday Wishes on Facebook
The number of birthday wishes you receive on Facebook is directly proportionate to how many friends you have. So if you are blessed to have as many “friends” as I do, your birthday wishes can quickly spiral out of...
Social Media Stunts vs. Social Media Maintenance
Some days being a social media person can be a bit of a drag. You have to be online 24/7, tweet constantly, respond to posts on Facebook, and you have to be clever and witty and always on. But maintenance is key to a good social media...
Explaining Social Media – The Ten Commandments
Drinking the koolaid on social media isn’t always easy, resistance to change and extra work can certainly be a reason to forgo having a social media strategy and sticking with normal channels of marketing, customer service,...
Dreaming in Social Media
They say – who ever “they” are – that you know that you fluent in a language when you start to dream in that language. The point being that you no longer have to think about the translation in your head, instead...
Gaining Brand Loyalty – A Company’s Front Line
This afternoon I went shopping at Forever 21 on my lunch. And unlike other times where I came up empty handed I managed to find a perfect outfit from head to toe (ok – I am wearing my own shoes). When I went to sign my reciept,...
Rules for Creating Good Facebook Events
Getting your event seen and heard above the chatter
A year or two ago, Facebook events were a little known thing used to organize Frat parties and the occasional happy hour. I used them to organize events for members of my Facebook...
Giving Away the Keys to the Kingdom
Why an intern should not create your social media strategy
People are talking about your brand online, the conversations are happening (with or without you) on forums, blogs, Twitter, your Facebook community page, etc. They have praise,...
Acing the Job Interview
What you should know before your next interview
Earlier this month I wrote a blog on how you can use social media to increase your efficiency when job hunting online, as well as tips on how to improve your resume.
Hopefully you...
