The PR Professional

Rules for Creating Good Facebook Events

Rules for Creating Good Facebook Events
Getting your event seen and heard above the chatter A year or two ago, Facebook events were a little known thing used to organize Frat parties and the occasional happy hour. I used them to organize events for members of my Facebook...

Giving Away the Keys to the Kingdom

Giving Away the Keys to the Kingdom
Why an intern should not create your social media strategy People are talking about your brand online, the conversations are happening (with or without you) on forums, blogs, Twitter, your Facebook community page, etc. They have...

Acing the Job Interview

Acing the Job Interview
What you should know before your next interview Earlier this month I wrote a blog on how you can use social media to increase your efficiency when job hunting online, as well as tips on how to improve your resume. Hopefully you...

Friending the Boss on Facebook

Friending the Boss on Facebook
Should you “friend” your boss on Facebook? Simply answered “NO!” and here is why. It is just as awkward for a boss to get a friend request from their direct report as it is when people get friend requests...

Trust Your Expert

Trust Your Expert
A few months ago I spent a few hours getting new head shots taken by my very talented associate Heather McLaughlin. After hearing that I was gainfully unemployed, she graciously offered to take some new professional photos and some...