The PR Professional

Personal Branding – Your Business Card

Personal Branding - Your Business Card
Branding is critical for your business, knowing who you are as a company or individual, what your voice is, and who your audience is can make the difference between success and failure. So it should come as no surprise that your...

Forming the Perfect Social Media Team

Forming the Perfect Social Media Team
Having worked in social media and public relations for a few years now I sometimes have to explain to people that my job is a weird hybrid role between public relations, marketing, customer support, events, sales, web and campaigns....

Etiquette on Responding to Birthday Wishes on Facebook

Etiquette on Responding to Birthday Wishes on Facebook
The number of birthday wishes you receive on Facebook is directly proportionate to how many friends you have. So if you are blessed to have as many “friends” as I do, your birthday wishes can quickly spiral out of...

Social Media Stunts vs. Social Media Maintenance

Social Media Stunts vs. Social Media Maintenance
Some days being a social media person can be a bit of a drag. You have to be online 24/7, tweet constantly, respond to posts on Facebook, and you have to be clever and witty and always on. But maintenance is key to a good social...

Explaining Social Media – The Ten Commandments

Explaining Social Media - The Ten Commandments
Drinking the koolaid on social media isn’t always easy, resistance to change and extra work can certainly be a reason to forgo having a social media strategy and sticking with normal channels of marketing, customer service,...