The PR Professional

About

"Rae Gross" "Rachel Gross"I am a social media manager…. which basically means, I live, breath, eat, and drink social media. I am the girl that walks in to poles, people, cars, etc. while walking down the street because looking up means I have to stop checking my Twitter, Four Square or Facebook account. Everyone has a passion and mine is social media.

Until recently I was the social media specialist for Boost Mobile. While there I helped the company build an online presence to interact with customers and maintain the company’s online reputation. It was a great job, but when they went through a reorganization I thought it was time to peace out.

I took a few weeks off, traveled and came back to start a new job at Sanuk. I am now the social media manager where I do everything (or at least it feels that). My job incorporates SEO, SEM, Social Media strategy, Public Relations, etc. When I am not in the office, I train for triathlons, try to learn Hebrew and occasionally contemplate the Universe.

This blog is a place for me to answer all the burning questions you might have about how to interact on a variety of social media platforms, how to utilize said platforms to grow your personal brand (or your company’s) and you can count on the occasional personal rant. If you have an etiquette question, want me to check out your new social media idea, or to offer me a job just email me: theprprofessional at gmail dot com.

Please note that this blog in no way reflects the views of my employer – or any other person for that matter.