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	<title>Social Media Explained</title>
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	<link>http://www.theprprofessional.com</link>
	<description>A Guide to Etiquette and Best Practices</description>
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		<title>How to Create a Viral Video</title>
		<link>http://www.theprprofessional.com/how-to-create-a-viral-video/</link>
		<comments>http://www.theprprofessional.com/how-to-create-a-viral-video/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 01:43:14 +0000</pubDate>
		<dc:creator>Rachel Gross</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[how to make a video go viral]]></category>
		<category><![CDATA[how to make a viral video]]></category>
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		<category><![CDATA[shit surfers say]]></category>
		<category><![CDATA[social media explained]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[tags]]></category>
		<category><![CDATA[The PR Professional]]></category>
		<category><![CDATA[ThePRProfessional]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video go viral]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.theprprofessional.com/?p=1269</guid>
		<description><![CDATA[Normally, I would never write about this, because I have stood by the idea that you can&#8217;t just create something that will go viral, you have to make good content and see if something sticks. However, I did recently create the concept for my first &#8220;viral video&#8221; and I realized there are some rules that can followed [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Your Facebook Profile Photo: The Do&#8217;s and Don&#8217;ts</title>
		<link>http://www.theprprofessional.com/your-facebook-profile-photo-the-dos-and-donts/</link>
		<comments>http://www.theprprofessional.com/your-facebook-profile-photo-the-dos-and-donts/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 23:37:07 +0000</pubDate>
		<dc:creator>Rachel Gross</dc:creator>
				<category><![CDATA[Etiquette]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[facebook etiquette]]></category>
		<category><![CDATA[facebook privacy settings]]></category>
		<category><![CDATA[facebook profile photo]]></category>
		<category><![CDATA[how to pick a facebook profile photo]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[job hunt]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[picture]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[profile photo]]></category>
		<category><![CDATA[Rachel Gross]]></category>
		<category><![CDATA[Rae Gross]]></category>
		<category><![CDATA[social media explained]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[stalking]]></category>
		<category><![CDATA[The PR Professional]]></category>
		<category><![CDATA[ThePRProfessional]]></category>

		<guid isPermaLink="false">http://www.theprprofessional.com/?p=1242</guid>
		<description><![CDATA[Your profile photo is one of the few things on Facebook that you can not make private. Even if you check and it says it is only visible to friends, that thumbnail is still visible to anyone stalking  looking at your profile. And if like me, your profile isn&#8217;t searchable, that doesn&#8217;t stop people from finding [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>How to Ask for LinkedIn Recommendations</title>
		<link>http://www.theprprofessional.com/how-to-ask-for-linkedin-recommendations/</link>
		<comments>http://www.theprprofessional.com/how-to-ask-for-linkedin-recommendations/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 22:46:54 +0000</pubDate>
		<dc:creator>Rachel Gross</dc:creator>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[Etiquette]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[job hunt]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[linkedin recommendation]]></category>
		<category><![CDATA[linkedin.com]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Rachel Gross]]></category>
		<category><![CDATA[Rae Gross]]></category>
		<category><![CDATA[social media career]]></category>
		<category><![CDATA[social media explained]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[The PR Professional]]></category>
		<category><![CDATA[ThePRProfessional]]></category>

		<guid isPermaLink="false">http://www.theprprofessional.com/?p=1221</guid>
		<description><![CDATA[You might not be too worried about getting reviews on LinkedIn (you should be). Maybe you figure you can get them when you leave the company or when you have a few more years of experience, but that is a bad idea! You never know when someone, like your boss, might change jobs and trust [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Top Five Things to Know About the New Facebook Timeline</title>
		<link>http://www.theprprofessional.com/top-five-things-to-know-about-the-new-facebook-timeline/</link>
		<comments>http://www.theprprofessional.com/top-five-things-to-know-about-the-new-facebook-timeline/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 23:17:45 +0000</pubDate>
		<dc:creator>Rachel Gross</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[facebook etiquette]]></category>
		<category><![CDATA[facebook fan page]]></category>
		<category><![CDATA[facebook fanpage]]></category>
		<category><![CDATA[facebook header]]></category>
		<category><![CDATA[facebook privacy]]></category>
		<category><![CDATA[facebook privacy settings]]></category>
		<category><![CDATA[facebook subscriptions]]></category>
		<category><![CDATA[facebook time line]]></category>
		<category><![CDATA[Facebook timeline]]></category>
		<category><![CDATA[Facebook wall]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Rachel Gross]]></category>
		<category><![CDATA[Rae Gross]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media explained]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[stalking]]></category>
		<category><![CDATA[subscriptions]]></category>
		<category><![CDATA[The PR Professional]]></category>
		<category><![CDATA[ThePRProfessional]]></category>
		<category><![CDATA[time line]]></category>
		<category><![CDATA[timeline]]></category>

		<guid isPermaLink="false">http://www.theprprofessional.com/?p=1177</guid>
		<description><![CDATA[I recently updated my person account and launched the new Facebook timeline in all its glory (if you haven&#8217;t updated your account you can&#8217;t see it&#8230; yet). Whether you are looking at this change from the perspective of a business or an individual, there are some things that you can do to be more prepared for the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media: The Next Big Thing</title>
		<link>http://www.theprprofessional.com/social-media-the-next-big-thing/</link>
		<comments>http://www.theprprofessional.com/social-media-the-next-big-thing/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 22:23:53 +0000</pubDate>
		<dc:creator>Rachel Gross</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[four square]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[next big thing in social media]]></category>
		<category><![CDATA[Rachel Gross]]></category>
		<category><![CDATA[Rae Gross]]></category>
		<category><![CDATA[social media evolution]]></category>
		<category><![CDATA[social media explained]]></category>
		<category><![CDATA[social media how to]]></category>
		<category><![CDATA[social media legislation]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[the next big thing]]></category>
		<category><![CDATA[The PR Professional]]></category>
		<category><![CDATA[ThePRProfessional]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[using social media]]></category>

		<guid isPermaLink="false">http://www.theprprofessional.com/?p=1131</guid>
		<description><![CDATA[Working in Social Media I get asked regularly to predict what the next cool thing in social media will be. This is because people have become comfortable with the rapid growth of Social Media over the last decade (yup &#8211; it has been a decade!!). Just a quick refresher, the concept of an online social [...]]]></description>
		<wfw:commentRss>http://www.theprprofessional.com/social-media-the-next-big-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avoiding Your Facebook Birthday</title>
		<link>http://www.theprprofessional.com/avoiding-your-facebook-birthday/</link>
		<comments>http://www.theprprofessional.com/avoiding-your-facebook-birthday/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 19:18:41 +0000</pubDate>
		<dc:creator>Rachel Gross</dc:creator>
				<category><![CDATA[Etiquette]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Birthday]]></category>
		<category><![CDATA[facebook birthday]]></category>
		<category><![CDATA[facebook birthday etiquette]]></category>
		<category><![CDATA[facebook birthday wishes]]></category>
		<category><![CDATA[facebook etiquette]]></category>
		<category><![CDATA[facebook privacy settings]]></category>
		<category><![CDATA[Facebook wall]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Rachel Gross]]></category>
		<category><![CDATA[Rae Gross]]></category>
		<category><![CDATA[social media explained]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[The PR Professional]]></category>
		<category><![CDATA[ThePRProfessional]]></category>

		<guid isPermaLink="false">http://www.theprprofessional.com/?p=1137</guid>
		<description><![CDATA[Having nearly 1,000 friends, it is rare when a day goes by that I am not alerted to the fact that someone I barely know is celebrating their birthday. I have taken the stance that unless I knew it was someone&#8217;s birthday without the Facebook prompt, based on Facebook etiquette, I don&#8217;t need to wish [...]]]></description>
		<wfw:commentRss>http://www.theprprofessional.com/avoiding-your-facebook-birthday/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>April Fool&#8217;s Day Jokes Abound in Social Media</title>
		<link>http://www.theprprofessional.com/april-fools-day-jokes-abound-in-social-media/</link>
		<comments>http://www.theprprofessional.com/april-fools-day-jokes-abound-in-social-media/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 21:04:50 +0000</pubDate>
		<dc:creator>Rachel Gross</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[april fools day]]></category>
		<category><![CDATA[april fools joke]]></category>
		<category><![CDATA[four square]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin.com]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[practical joke]]></category>
		<category><![CDATA[prank]]></category>
		<category><![CDATA[Rachel Gross]]></category>
		<category><![CDATA[Rae Gross]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media explained]]></category>
		<category><![CDATA[social media joke]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[The PR Professional]]></category>
		<category><![CDATA[ThePRProfessional]]></category>

		<guid isPermaLink="false">http://www.theprprofessional.com/?p=1093</guid>
		<description><![CDATA[As a compulsively connected person I woke up this morning and first thing I did was check in on Foursquare. The message I got said: At work I got my weekly newsletter from Threadless, and I was informed that their newest shirts are green, biodegradable and edible! As a brand there are many holidays and well known traditions such [...]]]></description>
		<wfw:commentRss>http://www.theprprofessional.com/april-fools-day-jokes-abound-in-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Set up a Foursquare Special</title>
		<link>http://www.theprprofessional.com/how-to-set-up-a-foursquare-special/</link>
		<comments>http://www.theprprofessional.com/how-to-set-up-a-foursquare-special/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 22:55:09 +0000</pubDate>
		<dc:creator>Rachel Gross</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Etiquette]]></category>
		<category><![CDATA[four square]]></category>
		<category><![CDATA[four square special]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[foursquare badges]]></category>
		<category><![CDATA[foursquare explained]]></category>
		<category><![CDATA[foursquare mayor]]></category>
		<category><![CDATA[foursquare special]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Rachel Gross]]></category>
		<category><![CDATA[Rae Gross]]></category>
		<category><![CDATA[social media explained]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[The PR Professional]]></category>
		<category><![CDATA[ThePRProfessional]]></category>
		<category><![CDATA[understanding foursquare]]></category>
		<category><![CDATA[what is foursquare]]></category>

		<guid isPermaLink="false">http://www.theprprofessional.com/?p=1071</guid>
		<description><![CDATA[With Sanuk opening their first flagship store in Downtown Disney I got to beg ask if could set up a Foursquare special. While the people I work with may not understand the joys of geo-locating, the new manager of the store was all for my involvement. Starting from scratch I learned how to create an [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Picking the Best Head Shot for LinkedIn</title>
		<link>http://www.theprprofessional.com/picking-the-best-head-shot-for-linkedin/</link>
		<comments>http://www.theprprofessional.com/picking-the-best-head-shot-for-linkedin/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 23:21:23 +0000</pubDate>
		<dc:creator>Rachel Gross</dc:creator>
				<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Etiquette]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[linkedin.com]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[online photo]]></category>
		<category><![CDATA[online photos]]></category>
		<category><![CDATA[Rachel Gross]]></category>
		<category><![CDATA[Rae Gross]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media career]]></category>
		<category><![CDATA[social media explained]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[The PR Professional]]></category>
		<category><![CDATA[ThePRProfessional]]></category>

		<guid isPermaLink="false">http://www.theprprofessional.com/?p=1051</guid>
		<description><![CDATA[Hopefully you already appreciate the importance of LinkedIn and are using it to organize your network, job hunt, promote your blog, etc. And if you have set up your profile you probably already have a photo in place. If you don&#8217;t, my first piece of advice is hop to it (after you read the rest of the blog of course). Some [...]]]></description>
		<wfw:commentRss>http://www.theprprofessional.com/picking-the-best-head-shot-for-linkedin/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Browsing the Internet</title>
		<link>http://www.theprprofessional.com/social-browsing-the-internet/</link>
		<comments>http://www.theprprofessional.com/social-browsing-the-internet/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 23:44:50 +0000</pubDate>
		<dc:creator>Rachel Gross</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook Chat]]></category>
		<category><![CDATA[Flock]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Rachel Gross]]></category>
		<category><![CDATA[Rae Gross]]></category>
		<category><![CDATA[Rock Melt]]></category>
		<category><![CDATA[RockMelt]]></category>
		<category><![CDATA[savvy social browser]]></category>
		<category><![CDATA[Savvy Social Browsing]]></category>
		<category><![CDATA[Social Browser]]></category>
		<category><![CDATA[Social Browsing]]></category>
		<category><![CDATA[social media explained]]></category>
		<category><![CDATA[social media how to]]></category>
		<category><![CDATA[social media in business]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social web]]></category>
		<category><![CDATA[The PR Professional]]></category>
		<category><![CDATA[ThePRProfessional]]></category>
		<category><![CDATA[use social media]]></category>
		<category><![CDATA[using social media]]></category>

		<guid isPermaLink="false">http://www.theprprofessional.com/?p=959</guid>
		<description><![CDATA[I tried my first social browser a few years ago when my group of social media buddies were all checking out Flock. Dubbed the Social Web Browser, Flock offered the ability to integrate my social media presence with my internet browsing. I confess I was less than impressed with the experience. The features were janky, [...]]]></description>
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