The PR Professional

Who are you at the Social Media Party?

Who are you at the Social Media Party?
We have all, at one time or another, been in a position where we are attending a social function or dinner party and somehow get stuck talking to someone that makes us want to gnaw our arm off rather than stay one more moment in...

Using LinkedIn to “Reverse Stalk” Your Network

Using LinkedIn to "Reverse Stalk" Your Network
A lot of time and energy has been put in to developing applications and tools that help users know who is looking at them and their various profiles online. Of course, we all love the idea of knowing who is checking us out, I mean,...

Making Friends via Social Media

Making Friends via Social Media
Clubs and organizations are not new to any of us. Whether you were in the drama club, yelled Olè with the Spanish club, swung a bat with the baseball team, or rejected formal groups in favor of more loose connections, most people...

Improving Privacy on Facebook

Improving Privacy on Facebook
There are plenty of strategies for keeping your Facebook private and away from prying eyes,  but here are a few simple tips to keep your privacy in check. 1. Reject friend requests: The easiest way to maintain your privacy is...

The Case for Creating Friend Lists on Facebook

The Case for Creating Friend Lists on Facebook
Let’s be realistic, not many of us have time to peruse pictures, check out status updates or watch all the videos for hours on end while on Facebook. I firmly believe that the only way you can fully utilize Facebook is by not...

Facebook Page vs. Facebook Group

Facebook Page vs. Facebook Group
Managing your social media assets is a critical part of your social media strategy, you want to make investments in to the right platforms, technology and communities. Doing this improperly can result in wasted time, budget and...

Sharing Music – The Music Genome Project

Sharing Music - The Music Genome Project
I could have sworn everyone knew about Pandora, until a few weeks ago when one of my friends asked if I had ever heard of it! How could you not? It is amazing, visionary, accessible, easy to use, and oh yeah, it lets you listen to...

The Lowdown on Geolocating

The Lowdown on Geolocating
It is likely at this point that you have heard of some geolocating service, whether it is Foursquare, Facebook Places, or Causeworld. And you may be wondering “what is the big deal?” or “why should I spend time...

Now Don’t F*** Up the Landing

Now Don't F*** Up the Landing
The note below was sent around my office today: Supposedly, it is a real note that was handed to a flight attendant on a Quantas flight. Now all you snopes fans can tell me if that is true or not, but what I found interesting...

What is your Badge?

What is your Badge?
Growing up my Father explained the reason he bought a Toyota was the reliable performance, great gas-mileage and cost effective price (HT to Anthony Gentile of Bazaar Voice for pointing me to the Toyota Lund Family commercial)....