Assessing Blogger and YouTube Reviewers
Some social media strategists and many PR professionals are tasked with gaining reviews for their company on prominent blogs and YouTube channels for greater exposure to their target audience.
And while they are busy pitching these...
Getting Your Facebook Social Life Under Control
Facebook has become a labyrinth of friend requests, event invitations, corporate branding, animal farm, and the occasional posting on your wall by your Mom.
It is enough to make you want to commit Facebook suicide, except Facebook...
Questions to Ask Before Accepting a Social Media Position
Recently the Dilbert comic strip posted a series with a new social media employee. A few friends sent me the strip, and in case you missed it, here is the first in the series:
The situation above is probably the worst case scenario...
Bringing a Global Team Together
In this digital age, it is fairly common to see teams and companies spread across the country and the World. Thanks to Skype, Web meetings, email, and good old fashioned conference calls, people can regularly meet and exchange ideas...
Creating a Consistent Presence Online
When you create an online presence, you are essentially creating a kind of mini-Universe for your company or brand. And after you have found your voice, and you know who you want to be online, the next logical step is to start...
The Future of Social Media in Five Years
Occasionally I get asked where I think Social Media is going. Over the years I think I have been pretty good at placing bets on what platforms and trends will catch on.
Recently I was asked again where I saw social media going and...
Coming out as a couple on Facebook
(and other fun relationship dilemmas)
Remember the good old days? When “defining the relationship” was a chat that you had when you were ready to become an exclusive couple? Assuming you were on the same page, it was...
Personal Branding – Your Business Card
Branding is critical for your business, knowing who you are as a company or individual, what your voice is, and who your audience is can make the difference between success and failure. So it should come as no surprise that your...
Forming the Perfect Social Media Team
Having worked in social media and public relations for a few years now I sometimes have to explain to people that my job is a weird hybrid role between public relations, marketing, customer support, events, sales, web and campaigns....
Etiquette on Responding to Birthday Wishes on Facebook
The number of birthday wishes you receive on Facebook is directly proportionate to how many friends you have. So if you are blessed to have as many “friends” as I do, your birthday wishes can quickly spiral out of...
