The PR Professional

How to Create a Viral Video

How to Create a Viral Video
Normally, I would never write about this, because I have stood by the idea that you can’t just create something that will go viral, you have to make good content and see if something sticks. However, I did recently create the concept...

Your Facebook Profile Photo: The Do’s and Don’ts

Your Facebook Profile Photo: The Do's and Don'ts
Your profile photo is one of the few things on Facebook that you can not make private. Even if you check and it says it is only visible to friends, that thumbnail is still visible to anyone stalking  looking at your profile. And...

The Top Five Things to Know About the New Facebook Timeline

The Top Five Things to Know About the New Facebook Timeline
I recently updated my person account and launched the new Facebook timeline in all its glory (if you haven’t updated your account you can’t see it… yet). Whether you are looking at this change from the perspective...

Social Media: The Next Big Thing

Social Media: The Next Big Thing
Working in Social Media I get asked regularly to predict what the next cool thing in social media will be. This is because people have become comfortable with the rapid growth of Social Media over the last decade (yup – it...

Avoiding Your Facebook Birthday

Avoiding Your Facebook Birthday
Having nearly 1,000 friends, it is rare when a day goes by that I am not alerted to the fact that someone I barely know is celebrating their birthday. I have taken the stance that unless I knew it was someone’s birthday without...

Who are you at the Social Media Party?

Who are you at the Social Media Party?
We have all, at one time or another, been in a position where we are attending a social function or dinner party and somehow get stuck talking to someone that makes us want to gnaw our arm off rather than stay one more moment in...

Making Friends via Social Media

Making Friends via Social Media
Clubs and organizations are not new to any of us. Whether you were in the drama club, yelled Olè with the Spanish club, swung a bat with the baseball team, or rejected formal groups in favor of more loose connections, most people...

Improving Privacy on Facebook

Improving Privacy on Facebook
There are plenty of strategies for keeping your Facebook private and away from prying eyes,  but here are a few simple tips to keep your privacy in check. 1. Reject friend requests: The easiest way to maintain your privacy is...

The Case for Creating Friend Lists on Facebook

The Case for Creating Friend Lists on Facebook
Let’s be realistic, not many of us have time to peruse pictures, check out status updates or watch all the videos for hours on end while on Facebook. I firmly believe that the only way you can fully utilize Facebook is by not...

Facebook Page vs. Facebook Group

Facebook Page vs. Facebook Group
Managing your social media assets is a critical part of your social media strategy, you want to make investments in to the right platforms, technology and communities. Doing this improperly can result in wasted time, budget and...